How Live Your Message generated over $31K with an AI Sales Agent

tl;dr: Live Your Message generated over $31,000 in incremental revenue within weeks by leveraging personalized emails, intelligent follow-ups, and an AI Agent to drive conversions for their latest promotion.

In the saturated online education market, where countless programs promise to teach you how to monetize your expertise, Live Your Message stands out because of their proven track record. Led by Founder and CEO Marisa Murgatroyd, they've empowered over 12,000 students across 122 countries to build authentic, results-driven businesses.

Although they've enjoyed success, Marisa is constantly seeking to improve the way they reach their audience and drive conversions to continue providing value to the world.

The setup

Live Your Message successfully utilizes funnels to capture emails and utilizes email drip campaigns to drive conversions for their Success School product, which is $997/year. To continue growing, Marisa wanted a more personalized approach, akin to hiring a sales team to email leads, teaching them about the product, and driving towards a conversion.

The challenge

Chris Leonard, Head of Operations at Live Your Message, recognized a significant opportunity: while email marketing was effective, they were only getting about a 20% open rate, leaving a lot of money on the table as the majority of interested people were not opening their emails.

Chris could have hired a sales team to go after leads individually, but the cost to hire, train, motivate, and maintain a sales team was daunting. He therefore sought a scalable solution that not only maximized revenue, but more importantly, treated their email list community with respect and helped them in their entrepreneurial journey.

The solution

Because email marketing was not enough and hiring a sales team was too expensive, Prep Expert turned to Constant Closer to drive results.

The impact:

Metric	Impact
Open rate	74%
Click rate	1.8%
Incremental revenue	>$31,000

Here is the Live Your Message set up that lead to the above results:

1. Create a promotion to drive urgency

Nothing drives urgency like a limited time promotion.

Chris utilized a pricing promotion (a $267 discount and $1,694 in added bonuses) as a reason to send emails to their list and drive action.

Insight: When you want to drive action, nothing drives it like a limited time promotion. Coupled with a sales agent, this promotion can drive an increase in conversions and revenue.

2. High email deliverability even with a high volume of emails

When you send a sudden high volume of emails, red flags are triggered on email clients. If Live Your Message were to suddenly send a high volume of emails to their list, then some of them could start falling into the spam folder.

By utilizing Constant Closer, Chris effortlessly created an email schedule that slowly ramped up email volume, ensuring high deliverability.

How ramp up worked:

• Day 1: 100 emails

• Day 2: 200 emails

• Day 3: 400 emails

• and so on...

Insight: To ensure your emails make it to the inbox and not the spam folder, make sure to slowly ramp up your emails sends as opposed to sending a sudden large spike of emails.

3. Email personalization is key to sales

All of us are getting continuously spammed by cold email outreach. Not only is it annoying, but it's making it harder for companies offering true value to get noticed by their email list.

In order to stand out above the crowd, Live Your Message utilized personalized subject lines to increase their email open rates (they achieved a 74% email open rate).

How it works: Constant Closer utilizes the information available about the email contact in order to personalize the subject line and improve deliverability and open rates.

Not only does this improve email deliverability by demonstrating to email clients that there is an element of uniqueness in each email, but it greatly improves open rates as well.

Insight: Variable templates offered by email marketing platforms are not enough (insert FIRST NAME for example); to really sky rocket email deliverability and open rates, personalize each email to the recipient.

4. Automated follow ups

When selling online courses via email, the initial email is never enough. Sure, the initial email may get opened, and the lead may even have clicked to check out your landing page, but it's likely that they'll get distracted and forget to make the purchase.

This is why a sales team can be so effective -- because they remember to follow-up, ensuring that leads that were interested ultimately remember to convert.

Automate follow-ups with Constant Closer: with Constant Closer, Chris was able to effortlessly create a series of follow-up emails with 1-click of a button.

Insight: a 1-time email is no longer enough to convert an email list, especially if your conversion is a purchase. In order to ultimately drive purchases, you need a series of follow-up emails that are personalized and tailored to convert.

5. Conversions need to stop follow-ups

Why email marketing is not enough: it is possible to create email automations on an email marketing platform like Mailchimp or Active Campaigns that send follow-up emails after X days, but what happens if a lead converts during those X days? Well, in the traditional email marketing world, your email automation would still send, creating a terrible experience for the email contact.

Why it's a terrible experience: imagine opening your email, reading it, clicking on it, reading the landing page, and deciding to convert. That's a lot of effort and trust that an email contact has placed on your company. Once they made the purchase, after a few days they get your email automation, asking them to purchase your online course. The email contact would think, "Wait, why are they still emailing me about making a purchase? Did my purchase not go through?"

And even if they choose to ignore your emails, if they get hit with another follow up, it's likely that they'll unsubscribe from your lists all together or even worse, spam your email.

A better experience with Constant Closer: Constant Closer is able to catch your conversions and stop additional follow ups to the lead. In the case of Live Your Message, when someone purchased the online course, they received an email confirmation and follow-ups stopped.

Insight: purchases are an emotional decision. Every poor experience with a company drains the emotional energy of a lead -- this means that if you send follow-ups even after a lead has made a purchase, then you are creating unnecessary doubts in their mind about purchasing your online course.

6. Open the flood gates of responses without being on the hook to respond to everyone

Live Your Message has hundreds of thousands of emails -- just imagine how many replies they get from an email that is meant to engage the lead.

Here is an example:

Before Constant Closer, Chris would be on the hook to answer email replies from leads like the one above.

But now with Constant Closer, Chris can sit back, relax, and let Alex Hunter do the work for him:

The message above was completely generated on its own by Alex Hunter, Chris' AI Sales Agent.

Who is Alex and what is an AI Sales Agent?

Alex Hunter is the AI Sales Agent for Live Your Message. He works alongside Chris in order to manage all replies to the email sales campaign.

Before Alex: Chris would need to reply to everyone replying to their email campaigns.

After Alex: Chris can focus on other priorities while letting Alex take care of all questions, comments, and support inquiries.

Insight: Don't get overwhelmed by email replies and inquiries from your email audience. In fact, these replies from an existing email audience are the best way to build rapport and drive incremental conversions. Instead of hiring someone else to do the replies for you, let your AI Sales Agent do it.

The results

Chris was able to drive an incremental >$31,000 in revenue within weeks of creating Alex Hunter and sending personalized AI sales emails with Constant Closer. Not only is this substantial incremental revenue, but Chris was able to do it with additional overhead costs from hiring and maintaining a sales team.