How to get more people to attend your webinar utilizing an AI Sales Agent

Webinars are one of the most powerful tools course creators can use to convert their email list into paying customers. But getting people to actually show up, and more importantly, buy, isn’t always easy.

Let’s take a look at how Prep Expert, a leading SAT prep company, fills hundreds of seats in their monthly webinars and turns those attendees into revenue-generating customers. You'll also learn how you can apply the exact same strategies using Constant Closer, your AI Sales Agent built for creators.

Step 1: Design a webinar that your target audience can't resist

Prep Expert’s success starts with an irresistible webinar value proposition. Here’s what makes their offer so compelling:

• It’s free. Simple, but effective. Free webinars lower the barrier to entry and boost sign-up rates.

• Clear, tangible outcomes. Parents learn “7 strategies to help their child earn $100,000+ in scholarships and ace the new digital SAT.”

• Lead capture with phone numbers. In addition to email, they require phone numbers, critical for following up via text, not just email.

• High-value bonuses. Attendees receive $1,000 in free courses, books, and resources just for showing up.

The takeaway: your webinar should promise a specific, high-value outcome. And your sign-up form should capture the information you need for high-touch follow-up.

Step 2: Target only the most engaged leads

While Prep Expert has a massive email list, they don’t blast every contact with webinar invites. Instead, they segment their list to find the leads who have opened or clicked an email in the last 30 days.

This small shift dramatically increases open rates, click-throughs, and conversions.

Then, they let Constant Closer take over.

Step 3: Launch an AI-Powered webinar invite campaign with Constant Closer

Prep Expert uses Constant Closer to build a fully automated, personalized outreach campaign that feels like it’s coming from a real human assistant.

Here’s how it works:

Build the campaign in minutes

Inside Constant Closer, you choose:

• Your AI agent (the digital sales rep persona sending the emails).

• The conversion goal (e.g., “Get leads to sign up for the Prep Expert webinar”).

• Call to action (e.g., “Register now to reserve your seat”).

• Urgency (e.g., “The webinar is coming up this Thursday”).

• Audience (e.g., “Parents of college-bound high school students”).

• Key selling points (e.g., “$100,000+ in scholarships, free SAT prep tools”).

• Objections to anticipate (e.g., “Is this really free?”, “What’s the catch?”, “What if I can’t attend live?”).

• Price info if needed (though this example is free, pricing details are useful for paid webinars or upsells).

With that information, Constant Closer’s AI crafts a full email campaign, including:

• A compelling initial invitation

• Multiple follow-up emails spaced out over time

• Optional SMS follow-ups based on user engagement triggers

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Step 4: Use smart follow-ups to drive attendance and conversions

Once the campaign is live, Constant Closer doesn’t stop after one email.

It automatically schedules and sends follow-ups:

• 3 days after the first email

• 5 days after that

• And more, depending on how leads engage

Even better, Constant Closer allows you to trigger SMS messages if someone:

• Opens an email but doesn’t click

• Clicks but doesn’t register

• Or does nothing at all

These text reminders are incredibly effective because they’re timely, direct, and feel personal.

Prep Expert’s strategy ensures leads don’t just sign up, they show up.

Step 5: Consistent results without the manual work

With this setup, Prep Expert is able to:

• Target the right leads

• Craft hyper-relevant, personalized emails

• Remind leads to attend via multiple channels

• And ultimately fill hundreds of webinar seats every single month

Better still, they do it without a large sales team or endless manual outreach.

Their AI sales assistant does the heavy lifting: writing, sending, and optimizing emails and texts based on lead behavior.

And the results speak for themselves: tens of thousands of dollars in new revenue per webinar.

How you can do the same

If you’re a course creator running live webinars (or even automated ones), here’s how to replicate Prep Expert’s strategy:

1. Refine your offer

Make sure your webinar promises a high-value, tangible outcome. Add urgency. Add bonuses. Capture phone numbers along with email.

2. Segment your email list

Only target leads who have engaged with your emails in the last 30 days. These are your highest-potential attendees.

3. Use constant closer to build and automate your campaign

Let your AI Sales Agent:

• Write the copy

• Send follow-ups

• Trigger texts

• And scale your outreach

4. Focus on conversion, not just attendance

Prep Expert isn’t just educating parents—they’re enrolling them in paid programs. Make sure your webinar ends with a strong, irresistible offer and a clear call to action.

AI that grows with you

This is exactly what Constant Closer was built for: helping course creators turn existing email lists into booked meetings and paid conversions, without cold outreach, without manual follow-up, and without guesswork.

If you're ready to get more people attending your webinar and actually converting, now is the time to plug into these proven strategies.

Your AI Sales Agent is ready to start selling for you.