5 email sequences that will make your Kajabi course actually sell

Your Kajabi course is live. You’ve got the sales page. You’ve got the checkout button. You’ve even got that “I spent six hours in Canva” mini-course thumbnail. And yet… crickets. Your email list? Unmoved. Your sales? MIA.

Welcome to the course creator’s existential crisis: “Why the heck isn’t anyone buying my course?”

Let’s fix that.

Here are 5 proven email sequences that not only warm up your list, but get them to actually pull out their credit cards. Plus, we’ll show you how AI Sales Agents (like the ones from Constant Closer) can do all the heavy lifting while you sip your overpriced matcha.

1. The Warm-Up Sequence (a.k.a. The “I’m Still Alive” Series)

Why it matters: Most creators think their audience is just waiting to hear from them. In reality, your email list doesn’t remember you unless you’ve been showing up consistently. The warm-up sequence is your reintroduction.

What it looks like:

• Email 1: “Here’s what I’ve been up to” (personal update + soft lesson)

• Email 2: “Here’s something I learned the hard way” (relatable story, no pitch)

• Email 3: “What I’m working on now” (hint at the course topic)

• Email 4: “I’m building something for you” (get them curious)

Pro tip: Use storytelling here, not stiff announcements. Think “Netflix mini-drama,” not “company memo.”

AI Sales Agent bonus: Our AI can send these out with your voice, pulling your blog posts, podcasts, or even Zoom call notes to write natural-sounding messages that feel like you.

2. The Pre-Launch Sequence (a.k.a. “Hype Without the Hypebeast”)

Why it matters: People don’t just stumble into buying decisions, they need context, relevance, and momentum. This sequence builds curiosity without giving away the whole enchilada.

What it looks like:

• Email 1: “The real reason people fail at [topic your course solves]”

• Email 2: “What most gurus won’t tell you about [topic]”

• Email 3: “I’m opening something special next week…”

This isn’t where you sell, it’s where you seed the sale.

AI Sales Agent bonus: Constant Closer can segment readers based on who clicked, replied, or ghosted… and trigger deeper follow-ups automatically. You don’t have to manage lists in Mailchimp like it’s 2012.

3. The Launch Sequence (a.k.a. “Please, for the love of God, buy this thing”)

Why it matters: This is where most creators swing and miss. They either under-sell because they’re afraid to ask, or they go full used-car-dealer. The sweet spot? Clear, punchy, emotionally resonant sales emails.

What it looks like:

• Email 1: “It’s here” (clear CTA, urgency)

• Email 2: “Why I created this course” (founder story, transformation angle)

• Email 3: “What’s inside” (module breakdown, juicy highlights)

• Email 4: “Who this is for (and not for)” (filter out the tire-kickers)

• Email 5: “Final hours” (scarcity, FAQ, last push)

AI Sales Agent bonus: Constant Closer doesn’t just blast emails, it can reply to questions like “What if I already know the basics?” or “Can I use PayPal?” 24/7. Our AI becomes your best sales assistant—minus the commission and constant Slack pings.

4. The Abandonment Sequence (a.k.a. “Did your WiFi die?”)

Why it matters: Most people click. Some even hit “Buy Now.” Then they ghost. Life happens. Your job is to nudge them back with empathy and clarity.

What it looks like:

• Email 1: “You left something behind”

• Email 2: “Still thinking about it?”

• Email 3: “Let me answer a few questions I get a lot…”

This sequence works best when sent within 24–48 hours of checkout abandonment.

AI Sales Agent bonus: Our system automatically detects cart abandons and can reply with real answers, not just a canned “here’s the FAQ page” link. It’s like having a sales assistant who never sleeps and never forgets a lead.

5. The Follow-Up Nurture Sequence (a.k.a. “The Relationship Builder”)

Why it matters: 90% of your sales won’t happen on launch day. They’ll happen in the days, weeks, and months that follow, if you keep showing up with value.

What it looks like:

• Weekly or biweekly tips tied to your course content

• Student success stories or case studies

• Behind-the-scenes updates (new modules, bonus content, live events)

• Occasional soft pitches with a deadline (“Enrollment closes Sunday”)

AI Sales Agent bonus: This is where AI shines. Our system can identify who’s consistently opening but hasn’t bought and strike up personalized conversations. No generic blasts. No wasted leads.

Recap: Here’s What You Need to Actually Sell Your Kajabi Course

Bonus: Let AI Do the Work (So You Don’t Burn Out)

Look, you didn’t become a course creator so you could spend your life writing emails and calculating open rates like it’s a job at Google Analytics HQ.

With Constant Closer, you can hand off:

• Writing and sending your sequences

• Answering every “But is this right for me?” email

• Booking meetings directly from email convos

• Following up with your list for weeks without you lifting a finger

Our clients using Kajabi, Thinkific, Circle.so and more are seeing higher open rates, more replies, and yes, more sales.

Because your list shouldn’t just sit there. It should sell.