How to fill your Kajabi webinar without spending a dime on ads

Spoiler: The secret is already sitting in your inbox. Literally.

Why your email list is the undiscovered Netflix special everyone keeps sleeping on

Every creator has that one friend who swears the only way to pack a virtual room is to light their credit card on fire with Facebook ads. Cute theory, until you realize you’ve basically paid to invite a bunch of strangers who only wanted the freebie. Meanwhile, your own subscribers (the people who already asked to hear from you) are waiting for something more exciting than the usual Tuesday tips email.

This post is for the sane humans who’d like to keep their kidneys (and ad budget) intact while watching their Kajabi webinar registration counter spin like a casino slot. Ready? Cool. Let’s raid your email list.

Step 1: Segment like your RSVPs depend on it (because, well, they do)

Most creators blast the same “Hey, I’m going live!” email to everyone from Grandma to the guy who downloaded that opt-in once because he mis-clicked. Stop. Instead:

1. The “Almost There” Crowd – Folks who’ve opened at least two of your last five emails. They’re warm, they’re curious, and they’ll convert with a gentle nudge.

2. The “Ghost Followers” – They signed up, then vanished. Give them a re-entry pass: “I saved you a seat—still interested?”

3. The “VIPs” – Buyers, high-engagers, anyone with a credit-card history that includes your name. Hand them a back-stage pass and a smug wink.

Sarcastic truth bomb

Blasting everyone the same invite is like mailing wedding RSVPs to your dentist and your childhood nemesis and hoping for the best seating chart. Segment.

Step 2: Subject lines so good they should be illegal

Your subject line is the velvet rope in front of the club. Make it boring and everyone keeps walking. Make it irresistible and they elbow their way in. Three formulas that still slap:

• Curiosity-plus-benefit – “This email might double your course sales (if you open fast enough).”

• FOMO countdown – “Webinar seats evaporate in 48 hrs, grab your extinguisher.”

• Brutally honest – “Yes, this is another webinar invite. Here’s why you’ll actually care…”

A/B test every subject, even if your list is small. Why? Because data > ego. Split 20 percent of the list, send two variants, crown a winner, then unleash it on the masses. With Constant Closer, the platform can run these tests on autopilot, no spreadsheets, no caffeine-fueled midnight sifting. Just click, sip, watch the metrics roll in.

Step 3: Preview text, your neglected wing-man

That grey little sentence under the subject line? It’s your email’s dating-app bio. Use it. Tease the big promise, inject personality, or drop a cliffhanger: “Yes, there will be a ridiculously valuable bonus for live attendees.”

Step 4: Craft the invitation email your mom would forward to her book club

Forget the 1,000-word manifesto on why webinars are magical. Nobody reads that. Instead:

1. Hook: One punchy line that says “Stop scrolling.”

2. Promise: The single, mouth-watering outcome they’ll get in 60 minutes.

3. Proof: Screenshot of $X launch, a quote from an ecstatic student, or a quick stat.

4. CTA: A button that screams “Save my seat.”

5. PS: Mini FAQ: “Can’t attend live? Yes, replay for 24 hrs.”

Pro tip: finish with a “hit reply if you have any questions.” Why? Because Constant Closer’s AI Sales Agent (let’s call her Jenny because, well, that is her name) will answer for you 24/7, handle objections, and tag hot leads, all while you practice your webinar slides and argue with your webcam lighting.

Step 5: The reminder sequence that politely stalks (without getting a restraining order)

Humans forget. Calendars glitch. Netflix releases a new docuseries. That’s why you need a minimum of four reminders:

Timing	Angle	Why it works
24 hrs before	“Final prep, here’s your workbook”	Turns your webinar into an event, not an appointment
2 hrs before	“Door’s opening soon, grab snacks”	Builds anticipation; trains them to show up live
15 mins before	“We’re live in 15, click to join”	Lands at the top of the inbox when they’re online
Replay expires in 24 hrs	“ICYMI: Watch before it disappears”	Converts stragglers and night-owls

Need SMS pings, too? Constant Closer can fire texts that read like friendly nudges, not desperate exes. Average show-up rates jump 20 percent when you combine email and SMS. Zero ad dollars spent.

Step 6: Turn replies into rocket fuel (aka the Constant Closer flex)

During any promo, your inbox becomes a game of Whac-A-Mole:

• “Where’s the link?”

• “Will the replay have captions?”

• “Is this suitable for alpaca breeders?” (True story.)

Let Jenny handle it. Her AI brain references your FAQ doc, pulls up Kajabi details, and replies in seconds. But here’s the sneaky upside: every answered question is a conversation that nudges the lead closer to “Yes, save my seat.” Humans love feeling heard. Robots love predictable tasks. Win-win.

Step 7: Social proof, because nobody wants to be the first one at the party

Drop quick proof bombs in every email:

• Quote a former attendee who tripled their launch.

• Screenshot the registration counter hitting 300.

• Share a photo of last year’s chat going bonkers (“🔥” reactions included).

Fear of missing out sells tickets better than any ad ever will. And again, it’s free.

Step 8: Post-webinar encore emails that cash the checks your presentation wrote

Booked the seats, ran the show, crushed it. Done? Nope. The money’s in the follow-up:

1. Thank-you email: Instant high-five plus replay link.

2. Offer reminder: Highlight the fast-action bonus (give it a 48-hr fuse).

3. Case study: Showcase one success story relevant to the offer.

4. Cart closing: “This disappears at midnight; your move.”

Constant Closer tracks who clicked, who bought, and who’s dithering. Jenny then sends gentle nudges or personalized answers to holdouts (“Hey Pete, the payment plan still qualifies for the bonus, want in?”). You keep your hair.

Step 9: Measure, rinse, repeat, scale

Metrics to watch (and not freak out about):

• Invite email open rate: If it’s under 25 percent, your subject line needs CPR.

• Click-through rate: Under 2 percent? Revisit your promise and CTA button copy.

• Show-up rat: Below 30 percent means your reminder game is weak sauce.

• Conversion rate: Anything above 10 percent from attendees to buyers is chef’s kiss.

Constant Closer dashboards hand these numbers to you on a silver platter, then suggest tweaks (like swapping reminder timing) faster than you can say “growth hack.”

The zero-ad-spend math that shuts up the skeptics

• List size: 5,000

• Invite opens at 30 percent → 1,500 eyeballs

• Click-through at 5 percent → 75 registrants

• Show-up at 40 percent with reminders + SMS → 30 live attendees

• Conversion at 20 percent (because your pitch is spicy) → 6 new students

Average course ticket: $497Total revenue: $2,982

Cost: $0 in ads, maybe $29 in caffeine. Scale the list, rinse, repeat, retire.

TL;DR (but you should still read every word because it’s pure gold)

1. Segment like a pro: warm > cold.

2. Subject lines that tingle the curiosity nerve.

3. Preview text that completes the tease.

4. Short, punchy invites with one CTA.

5. Reminder sequence that’s borderline clingy (in a charming way).

6. Let Constant Closer handle the inbox drama so you can rehearse.

7. Proof bombs to trigger FOMO.

8. Post-webinar follow-ups to turn attendees into buyers.

9. Track metrics, tweak, scale, then brag on Twitter.

Final mic drop

You don’t need Zuckerberg’s blessing, TikTok ads, or a second mortgage to fill your Kajabi webinar. You just need the subscribers you already earned, an email game plan that feels like a Netflix cliff-hanger, and an AI Sales Agent who never needs a lunch break.

Set up your segment, line up your subject test, schedule those reminders, and let Constant Closer whisper sweet conversions into every inbox. When the registration numbers roll in, remember to smile politely at your ad-spending friends, but maybe keep the “I told you so” to a minimum. Or don’t. Your call.