How to use Kajabi Forms (and not just hope) to capture more emails

Let’s face it: relying on your email list to magically grow itself is about as effective as yelling into the void and expecting dollar bills to echo back. If you’re a course creator using Kajabi and not milking its form features like a six-figure dairy cow, you’re leaving emails (and money) on the table.

This post isn’t just about slapping a form on your homepage and praying. We’re diving into where to place forms, how to sweet-talk people into giving you their emails, and when to hit them with the ask like a perfectly timed rom-com proposal.

Why Your Email List Isn’t Growing (Yet)

You might think your content is amazing. And it probably is. But unless you're giving people a reason to drop their email, they’re just admiring your genius from a distance, and ghosting you like a bad Tinder date.

What you need is a compelling offer + a smart form strategy.

Kajabi makes it dead simple to embed forms. But the form itself? That’s just the delivery method. It’s what’s around the form that does the heavy lifting.

Let’s unpack it.

1. Place Forms Where They Can’t Be Ignored (without being a jerk about it)

Here’s where you drop those opt-ins like you’re laying email traps — the non-sleazy kind.

Homepage Header (a.k.a. Prime Real Estate)

Your homepage should offer a juicy freebie before someone even scrolls. We’re talking above-the-fold, loud and proud:“Get my free course creation cheat sheet” or “Steal my 7-step webinar funnel”

Exit-Intent Pop-Up

This one’s criminally underused. Someone’s mouse starts drifting toward that little ‘x’ — boom, here comes your popup like:“Wait! Grab this free video training before you go.”It works. Just don’t get spammy. One popup per session. No more.

Blog Posts (yes, like this one)

Write helpful content. Drop a form mid-post. Bonus points if the form relates to the content. Example:Blog Post Title: How I Launched a $10K Course With Zero AdsMidway Opt-In: “Want my launch email templates? Grab them free.”

Scroll Pop-Ups

After someone scrolls 40–60% through your page, that’s your moment. They’re interested. They’re engaged.Hit them with:“Hey, since you’re clearly serious about X, get this free mini-course on Y.”

Dedicated Landing Pages

Make a full, distraction-free landing page for each lead magnet. It’s simple in Kajabi. You send ad traffic here, drop it in your Instagram bio, or link it from your YouTube channel.

2. What the Heck Do You Offer to Get the Email? (bribes, but ethical)

A blank form with “Join my newsletter” is about as compelling as a soggy rice cake. You need a lead magnet, and it better be good.

Here are offers that actually convert:

Free Mini-Course

“5 Days to Your First Online Sale” or “Launch Your First Kajabi Course in 3 Hours”

PDF Cheatsheet or Toolkit

Think checklists, templates, swipe files.Examples:

“The Ultimate Webinar Checklist”
“Course Pricing Calculator”
“7 Killer Email Subject Lines That Get Opens”

Quizzes (People LOVE quizzes)

Kajabi has quiz-style form options or you can embed from Typeform or Interact.

Example:“What Kind of Course Creator Are You?”

Free Training/Webinar Registration

This is a double-win: you grow your list and move leads into your funnel.

Live: Creates urgency
Evergreen: Scales like magic

Discount or Free Trial

If you sell memberships:“Get your first 7 days free”

3. Timing is Everything -- When to Ask for the Email

Here’s when people are most likely to give you their email. Spoiler: it’s not when you barge into their digital space uninvited.

Right After Value

Give something first — a tip, a video, a story — then ask for the email with something like:“Want more like this? I’ve got a PDF version + bonus tips I only send to my subscribers.”

After a Win

If your user just completed something (a quiz, a challenge, a checklist), it’s prime time.“Nice job! Now grab your bonus video here.” (Form required.)

On Exit or Cart Abandon

They’re leaving. You’ve got 3 seconds. Make it count.“Not ready yet? No problem. Want me to email you a discount code?” They say yes. You say “Gotcha.” (But in a nurturing, helpful way.)

4. Tools & Tips for Forms That Actually Convert

You’ve got Kajabi. That’s the engine. Now here’s how to soup it up:

Use Double Opt-In (Only If You Want Quality Over Quantity)

Yes, it adds friction. But the ones who confirm? They’re legit leads.

Tag and Segment Like a Boss

Don’t just dump everyone into a generic “newsletter” pile.

Tag webinar signups
Tag course interest types
Tag based on quiz resultsUse these for laser-targeted email sequences later (hi, Constant Closer).

A/B Test Your Form Headlines

Yes, even your opt-in form needs a hook.Test:

“Download the Ultimate Funnel Map” vs.
“Steal the Funnel Strategy That Made Me $50K”

Kajabi doesn’t have native A/B testing yet for forms (insert dramatic eye roll), but you can manually track conversions with custom thank you pages + analytics.

5. Follow-Up Like a Pro (because capturing is just step one)

The form’s job is to capture the email. The follow-up is where the money happens.

This is where you bring in Constant Closer -- your AI sales agent that doesn’t sleep, doesn’t flake, and doesn’t send “just checking in” emails that go nowhere.

What to send after they opt in:

Welcome Email + Delivery of the Freebie
Follow-up sequence related to the lead magnet
Invite to your webinar or course waitlist
Personalized email or SMS from your AI agent offering help

You’re not just capturing emails -- you’re starting conversations.

Let’s Wrap This Up (and convert already)

You’re sitting on a goldmine -- your email list. But unless you’re strategically capturing emails on Kajabi using smart forms, well-placed pop-ups, and irresistible bribes... you’re just hoping for sales.

Stop hoping. Start capturing.

And once you’ve got those emails? Let Constant Closer take over and turn them into paying customers while you sit back and relax.